Tips on writing the perfect job ad for employers

1 minute read | 10 March 2022
An astonishing 20% of job seekers put off applying for a role because of an unclear job description. We are here help you build the perfect job ad, so you can attract the perfect candidate and get a ahead of the recruitment game.
You want to write a job ad that consistently drives candidates to fill out an application, but also qualifies applicants (people that meet your requirements). Because of this, its important to spend some time identifying the role you’re recruiting for, the responsibilities attached to it and the qualities the ideal candidate must have.
Although this is the most common structure, it is not imperative for you to use it. The important thing is to mention all areas mentioned.

The main structure:

  • Job title
  • Introduction to your business
  • Salary
  • Location
  • Role and responsibilities
  • Key requirements (qualifications and skills)
Job Titles

Make the job title as specific as possible. Not only is it helpfully as candidates will find you faster but will also avoid confusing candidates. Furthermore, adding the levels of experience (executive, manager, director) will make the job title specific and more effective at getting qualified candidates.
Extra tip: job titles with 80 characters or less receive more clicks.

Introduction To Your Business

Your company summary should help put your company and a little of the role in context. In this section, its important to create a short and brief description of the company including what the business focuses on and the goals/ culture


Surprisingly, according to the BBC, only 12.6% of employees add the salary range in job description. The monetary compensation is a key part of a candidate’s decision making process so it’s relevant to include it. In most cases, the salary is dependent on a number of factors and for this reason, including a salary range is the most effective.


Always include the exact job location (the postcode if you can). This will make a huge difference for future candidates. Furthermore, be specific about how your company is working (working from home, hybrid or office based). Additionally, 83% of job seekers in the UK rated work environment details as key information in a job description.

Role and Responsibilities

Every ad must have a concise description, or overview, of the role. This should include everything from the description of the position to the main responsibilities. It is also important to include details about the work environment, the work hours, and the benefits.
Around 94% of job seekers in the UK rated work hours and schedule information as important to see in a job description

Key Requirements (Qualifications and Skills)

This is where you should list all the qualifications, skills and experience that the applicant should have in order to be a consider for the role. Keep your list of requirements only as long as it needs to be. This should include:

  • What hard skills would they require?
  • What personal characteristics would be useful?
  • Would a certain professional background be a good fit?
  • How many years of experience would they need? (an entry-level role or is seniority required?)
Everyday, the job hunt leads millions of people to search online for their perfect job using keywords. This makes the wording of your ads very important to the recruitment process. Implementing the right keywords in your job ad will make finding the right candidate much easier.
  • Study your target candidate.
  • Optimise the job title with the keywords that candidates are searching for.
  • Start with a company summary.
  • Concisely describe the job's benefits.
  • Keep the job's requirements clear and realistic.

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