LinkedIn company profile guide

1 minute read | 10 March 2022

LinkedIn can be one of the most powerful tools for building a brand, brand awareness and lead generation for both B2B and B2C. LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 730 million global users. Therefore, a well created and optimised LinkedIn company page represents a significant opportunity and, at Boardrm, we are here to help you get your company where it needs to be.

Key Steps to Evaluate Your Company Page

Key steps to elevate your company page

  1. To create a company page, you will need to create a personal LinkedIn account as a business page needs to be attached to a personal profile. After you create a personal account, head to the create a LinkedIn Page section and select company (there are other options such as showcase and educational). Afterwards, its important to fill in all the company details. Include as much information as you possibility can.
Extra tip: choose a good URL for you page – if possible make it the same as all your other social media accounts.
  1. The next step in this phase is to add your company logo and your tagline. Although this step is optional, pages that complete this section get 30% more views.

Extra Tip: Your company logo picture must be of good quality. Your profile picture is the first contact people have with your brand so its relevant to make a good impression. For this we recommend you using your company’s logo as this gets you six time more visitors than without it. The same principal applies to the profile banner picture. Quality and creativity are a big plus.
  1. Once you finish that section, your page is created. You will be able to add more details including a description and location for example. Always add your website, industry, location and company type as this will make it easier to contact you.
  1. In the “About Us” section, LinkedIn allows 2,000 characters as a description for what you do. Use this space wisely. Use simple, accessible language informed by keyword research to outline your business goals and anything else you want to highlight. If you have no idea where to start, we recommend using this section to reply to these questions:
  • Who are you?
  • What do you offer?
  • What are your values?
  • What is your brand voice?
  • How can people contact you to learn more?

When creating this, don’t forget that optimisation is important, so add keywords and hashtags’.
  1. After the page creation, it’s time to start posting and interacting with people! LinkedIn offers a lot of freedom regarding what you can post as this includes video, pictures, articles, documents. Take this space to share company news and updates, for example if you hired a new person or have a new product.

Extra tip: sharing existing content on the trending topics section can help you engage with other people and get your brand out there.

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